Gujarat Processed Food Manufacturer Supplies Lidl EU as Own-Brand Agro-Food Supplier

Curated by Vinod Kumar Jain & Amit Jain · All Frontier Global · free, no login

India-Germany

Challenge

A Gujarat-based processed food manufacturer (ready-to-cook Indian meal kits, packaged spice blends, dal) wanted to supply a major EU grocery retailer as an own-brand (private label) supplier. They had FSSAI certification and Indian market presence but no EU certifications. Lidl Deutschland was identified as the target buyer based on their active Indian food category expansion.

Outcome

BRCGS Grade AA achieved at month 8. SMETA 4-pillar audit completed at month 9. Lidl Deutschland placed first trial order (12,000 units) at month 11. Trial performance was satisfactory. Annual Lidl Germany private label contract: EUR 1.8M. Lidl Austria and Lidl Netherlands subsequently added: combined annual volume EUR 3.4M.

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