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Consumer Behaviour

Business

The study of how individuals select, purchase, and use goods and services; informed by psychology, sociology, and behavioural economics.

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This entry names a field of study, not a term an authority defines. There is no body that owns the meaning of a discipline, so there is nothing to cite in the way a regulation or a standard can be cited. The description above is this lexicon’s own summary of how the subject is generally taught and practised. Where a specific model, framework or figure inside the field has a traceable origin, that belongs with the individual term rather than with the discipline.

Deeper treatment: this term also has a full entry in the Business Library.

Related terms

Also defined as

Why, when, and how people buy: Kotler's stimulus-response model treats the buyer's mind as a black box that marketing and other stimuli enter, with a purchase decision as the output.

From the AJG lexicon archive (July 2026).

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