AllFrontierGlobal · lexicon

Marketing Mix (4Ps)

Business

Product, Price, Place, Promotion — the classic framework for marketing decisions; extended to 7Ps for services and critiqued by the 4Cs.

All lexicon termsBusiness library

Deeper treatment: this term also has a full entry in the Business Library.

Related terms

Sources

  1. Toolshero (marketing-theory reference); underlying claim is Booms & Bitner, 1981 toolshero.com accessed 20 August 2026 — a management-content site, not an official source; this entry still needs one
  2. Toolshero; underlying claim is Robert Lauterborn, 1990 toolshero.com accessed 20 August 2026 — a management-content site, not an official source; this entry still needs one

From the AJG lexicon archive (July 2026); fact-checked against primary sources 20 August 2026.

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