Marketing Strategy

Business

STP (segmentation, targeting, positioning) plus the marketing mix (4Ps/7Ps) — the plan by which an organisation reaches target markets and builds competitive position.

Deeper treatment: this term also has a full entry in the Business Library.

Related terms

• Behavioral Economics
• Branding
• Business Ethics
• Business Ethics & CSR
• Business Law
• Business Planning & the Lean Canvas

Sources

1. Toolshero toolshero.com accessed 20 August 2026 — a management-content site, not an official source; this entry still needs one

From the AJG lexicon archive (July 2026); fact-checked against primary sources 20 August 2026.