Business
Direction-setting process integrating external positioning — Porter's five forces and generic strategies — with a firm's internal resources and capabilities under the resource-based view, aimed at building a sustainable competitive advantage.
Deeper treatment: this term also has a full entry in the Business Library.
Rewritten from a truncated AJG archive entry, August 2026.
Developed by Amit Jain at allfrontierglobal.com
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