Business
Why, when, and how people buy: Kotler's stimulus-response model treats the buyer's mind as a black box that marketing and other stimuli enter, with a purchase decision as the output.
A second entry for this term. The fuller version, with everything from both, is at Consumer Behaviour.
Deeper treatment: this term also has a full entry in the Business Library.
Rewritten from a truncated AJG archive entry, August 2026.
Developed by Amit Jain at allfrontierglobal.com
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Compiled reference — verify current specifics at the source.
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