Research
Information collected to answer a research question — qualitative, quantitative, or mixed, and "raw" before cleaning/processing.
Merriam-Webster: “factual information (such as measurements or statistics) used as a basis for reasoning, discussion, or calculation”, and “information in digital form that can be transmitted or processed”. Latin, plural of datum; first recorded 1630. On the argument this entry exists to settle, the dictionary records both usages as standard: plural verbs in formal and technical writing (“the data are compelling”), singular where data functions like information (“the data is compelling”). Pick one and hold it across a document.
Merriam-Webster is cited as the dictionary of record: where an entry defines a word rather than a position, a dictionary is the primary source for it. The research usage above is this lexicon’s own.
Deeper treatment: this term also has a full entry in the Business Library.
From the AJG lexicon archive (July 2026).
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Developed by Amit Jain at allfrontierglobal.com · purposed.in · purposed · purposed2 · merchcomp.com · uuka.org
Compiled reference — verify current specifics at the source.
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