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Fetishisation

Research

Attributing intrinsic, quasi-magical power to an object or concept — commodity fetishism (Marx) describes how social relations between people come to appear as relations between things; more loosely, treating a metric or technology as an end in itself rather than a means.

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Sources

Fetishisation, in the sense that gives the term its analytical weight, comes from Marx’s account of the commodity, where relations between people take on the appearance of relations between things — value seems to be a property of the object rather than a form taken by social labour. That is a claim about how value appears under a particular mode of production, not a synonym for obsession. The word also has a psychoanalytic use, an older use in the anthropology of religion, and a loose critical use meaning excessive or misplaced fixation. These uses share an image rather than a theory. A reader meeting the word should establish which register is intended; the loose sense is now the most common.
Why this entry carries no source list. This lexicon cites an official primary source wherever one exists. For a concept used across several traditions at once, no such source exists: there is no body with authority over it, and a signed academic reference — the tier this lexicon would otherwise reach for — has no entry under this headword. Citing one school’s formulation would present a position as a definition. So the entry names the senses in play and the distinction between them, which is the part a reader can actually use.

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Rewritten from a truncated AJG archive entry, August 2026.

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